The Challenge

We were tasked by the Young Urban arts foundation, a charity that helps young Londoners in the music and media sector, to create a campaign that engaged young Gen Z Londoners to attend their forthcoming workshops.

Our Solution

Was to join forces with Bafta nominated artist Big Zuu and Whynow.co.uk to create a multi-channel approach to bring our ideas to life over an 8 week period for YUAF. 

Our campaign launched with a geo-targeted OOH campaign across underground, bus, high street sites and kiosks in London,  with the copy incorporating elements from Big Zuu current track release ‘We are all born to be great’ 

We then created a bespoke radio show with Big Zuu and guests such as renowned grime artist Scorcher and Elie Proham from Kiss on whynow radio tackling the topical issue facing Gen Z in London and the arts.

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